"Critical Studies in Media Communication," as an important academic journal of the National Communication Association, is committed to promoting the depth and breadth of media and communication research. The journal encourages scholars to use a variety of research methods, including qualitative analysis, discourse analysis, critical theory, and other critical research approaches, to explore media content, communication processes, and their social impact.

The magazine places special emphasis on research that promotes critical thinking, challenges traditional concepts, and proposes innovative theoretical frameworks. These studies not only help to reveal power relations, ideological biases, and social inequality issues in media communication but also have significant implications for understanding how media shapes cultural identity and values in the context of globalization.